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Playtex Sport, Carefree and Stayfree brands will be available through instant delivery service.
March 31, 2016
By: Tara Olivo
Associate Editor at Nonwovens Industry
Edgewell Personal Care announced the availability of six new Amazon Dash Buttons for individual brands, including femcare brands Playtex Sport, Carefree, and Stayfree, as well as its Schick Hydro, Schick Hydro Silk, and Litter Genie brands. These new Amazon Dash Buttons make it easy for Amazon Prime members to automatically restock their favorite Edgewell Personal Care products at home with just one press. Dash Buttons are available to Prime members for $4.99 each, and they’re essentially free—with the first order through a Dash Button, members receive a $4.99 credit to their Amazon account. When a customer is running low on one of their everyday essentials, they can simply press a Dash Button to automatically reorder the item at the same low prices they find sold by Amazon online and with free Prime shipping. Customers receive a notification with every order and can change the product purchased through their Dash Button anytime. Prime members can order Dash Buttons at www.amazon.com/dashbutton. The Amazon Dash Button for Playtex Sport offers different absorbency packs of Playtex Sport Unscented tampons, as well as travel packs of Playtex Sport Body Wipes. The Dash Button for Carefree offers different Carefree Acti-Fresh Pantiliner offerings, and the Dash Button for Stayfree offers Stayfree pads in ultra-thin, regular and super absorbency. “We’re thrilled to be working with Amazon to offer our customers a more convenient way to order their favorite Edgewell Personal Care Products,” says Chris Greene, director of E-Commerce, Edgewell Personal Care. Greene adds that the Amazon Dash Buttons will help its brands stay competitive and top-of-mind with consumers who already have a lot of online shopping options.
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